What we like

FLASH! New collection coming up.
An explosion of new colour combinations, celebrating our 25th anniversary!
FLASH! New collection coming up.
An explosion of new colour combinations, celebrating our 25th anniversary!

SUSAN BIJL for IFFR: A Celebration of Film and ...
For the third time, SUSAN BIJL and the International Film Festival Rotterdam (IFFR) have joined forces, combining two Rotterdam icons of into a striking collaboration. The result is a limited-edition...
SUSAN BIJL for IFFR: A Celebration of Film and ...
For the third time, SUSAN BIJL and the International Film Festival Rotterdam (IFFR) have joined forces, combining two Rotterdam icons of into a striking collaboration. The result is a limited-edition...

We've joined 1% for the Planet.
When you purchase from us, we donate 1% of each sale to environmental nonprofits.
We've joined 1% for the Planet.
When you purchase from us, we donate 1% of each sale to environmental nonprofits.


SUSAN BIJL for Het Depot van Museum Boijmans Va...
The return of the ‘Mirror bag’: exclusively at Depot Boijmans Van Beuningen.
SUSAN BIJL for Het Depot van Museum Boijmans Va...
The return of the ‘Mirror bag’: exclusively at Depot Boijmans Van Beuningen.

SUSAN BIJL X Paul Smith
An exclusive collaboration between Paul Smith and SUSAN BIJL, featuring The New Shopping Bag.
SUSAN BIJL X Paul Smith
An exclusive collaboration between Paul Smith and SUSAN BIJL, featuring The New Shopping Bag.

SUSAN BIJL & Funkie House invite: Iwan Smit & L...
SUSAN BIJL celebrates Funkie House's 35th anniversary! On Saturday, August 31st, from 12 - 17 at Funkie House.
SUSAN BIJL & Funkie House invite: Iwan Smit & L...
SUSAN BIJL celebrates Funkie House's 35th anniversary! On Saturday, August 31st, from 12 - 17 at Funkie House.

Beyond ‘Made in China’
Visiting the factories is more than just checking on production; it’s about building relationships and working together.
Beyond ‘Made in China’
Visiting the factories is more than just checking on production; it’s about building relationships and working together.

40th anniversary Rotterdam Unlimited Zomercarnaval
In our summer campaign, we presented some of the wonderful participants of the Rotterdam Unlimited Summer Carnival, the ultimate celebration of summer in the city.
40th anniversary Rotterdam Unlimited Zomercarnaval
In our summer campaign, we presented some of the wonderful participants of the Rotterdam Unlimited Summer Carnival, the ultimate celebration of summer in the city.

Natural indigo by Buaisou
From Japan to Paris, via Rotterdam: witnessing the authentic process of creating Japanese indigo at this level is truly magical.
Natural indigo by Buaisou
From Japan to Paris, via Rotterdam: witnessing the authentic process of creating Japanese indigo at this level is truly magical.

In-store repair day!
On Saturday, June 22nd, you can instantly repair your shopping bag, pouch or foldable backpack in our flagship store!
In-store repair day!
On Saturday, June 22nd, you can instantly repair your shopping bag, pouch or foldable backpack in our flagship store!

Support Gaza
We are donating to Oxfam Novib to support critical needs in Gaza. If you want to donate or learn more about how you can help, please find below a list...
Support Gaza
We are donating to Oxfam Novib to support critical needs in Gaza. If you want to donate or learn more about how you can help, please find below a list...

Your purchase backs Jeugdfonds Sport & Cultuur!
Every December purchase at SUSAN BIJL supports a child in joining a sports or culture club next year. 20% of our revenue will be donated to the fund!
Your purchase backs Jeugdfonds Sport & Cultuur!
Every December purchase at SUSAN BIJL supports a child in joining a sports or culture club next year. 20% of our revenue will be donated to the fund!

SUSAN BIJL pop-up at style department_ Shibuya,...
Nov 10-23: our fourth SUSAN BIJL pop-up store in Japan this year!
SUSAN BIJL pop-up at style department_ Shibuya,...
Nov 10-23: our fourth SUSAN BIJL pop-up store in Japan this year!


Introducing SHIFT
Introducing the SHIFT collection and the latest addition, The New Tote Bag! Save the date: September 29th!
Introducing SHIFT
Introducing the SHIFT collection and the latest addition, The New Tote Bag! Save the date: September 29th!

10 years on the Mauritsweg!
Our flagship store is moving! With a heavy heart, we bid farewell to our Mauritsweg location, as it's time for a larger space and a fresh beginning. Starting from Monday,...
10 years on the Mauritsweg!
Our flagship store is moving! With a heavy heart, we bid farewell to our Mauritsweg location, as it's time for a larger space and a fresh beginning. Starting from Monday,...

Unveiling the Art of Instant Pickling
From the tangy and crisp cucumber slices to the delicate sweetness of pickled carrots and rhubarb! An inventive workshop has broadened our palate and inspired us to experiment with flavours even more!
Unveiling the Art of Instant Pickling
From the tangy and crisp cucumber slices to the delicate sweetness of pickled carrots and rhubarb! An inventive workshop has broadened our palate and inspired us to experiment with flavours even more!


Installation at AL Gallery, Tokyo
This June, we are happy to be in Tokyo at AL Gallery, a beautiful space in Ebisu near Naka-Meguro station, where we have designed a special installation-style exhibition of our products. 6/15...
Installation at AL Gallery, Tokyo
This June, we are happy to be in Tokyo at AL Gallery, a beautiful space in Ebisu near Naka-Meguro station, where we have designed a special installation-style exhibition of our products. 6/15...

スーザン·ベル pop-up at Hiroppa!
SUSAN BIJL in Japan! We open our second pop-up store in Hiroppa park at Hasami Town, located in the south of Japan, on the second biggest isle Kyushu.
スーザン·ベル pop-up at Hiroppa!
SUSAN BIJL in Japan! We open our second pop-up store in Hiroppa park at Hasami Town, located in the south of Japan, on the second biggest isle Kyushu.

Clean-Up Walk!
Join us on May 6th on our clean-up walk in Kralingen, Rotterdam! Together with ‘Het Onverharde Pad’, we will gear up with grabbers and bags to tidy the streets.
Clean-Up Walk!
Join us on May 6th on our clean-up walk in Kralingen, Rotterdam! Together with ‘Het Onverharde Pad’, we will gear up with grabbers and bags to tidy the streets.

Pop-up store Tokyo March 2023
On March 3rd, SUSAN BIJL is launching the new collection ‘Insight’ simultaneously in Rotterdam and Tokyo!
Pop-up store Tokyo March 2023
On March 3rd, SUSAN BIJL is launching the new collection ‘Insight’ simultaneously in Rotterdam and Tokyo!


Het water komt
’Here Comes The Ocean’ - the slogan from our recent collaboration with Experimental Jetset but also roughly the title of a four-part documentary series that can now be seen on...
Het water komt
’Here Comes The Ocean’ - the slogan from our recent collaboration with Experimental Jetset but also roughly the title of a four-part documentary series that can now be seen on...

On production & materials
In the context of our new collection, HERE COMES THE OCEAN, and our collaboration with Plastic Soup Foundation, we want to shed some light on our production process and the...
On production & materials
In the context of our new collection, HERE COMES THE OCEAN, and our collaboration with Plastic Soup Foundation, we want to shed some light on our production process and the...

SUSAN BIJL X Experimental Jetset
A new collection, launching December 2nd. The slogan “Here Comes the Ocean” is used on the bags and raincoats in a distorted way, wilfully interrupted by the garments’ flashes.
SUSAN BIJL X Experimental Jetset
A new collection, launching December 2nd. The slogan “Here Comes the Ocean” is used on the bags and raincoats in a distorted way, wilfully interrupted by the garments’ flashes.

Gift it forward!
We collaborated with Fonds Bijzondere Noden Rotterdam to gift shopping bags to households that have less to spend and could use some Christmas generosity. Join us!
Gift it forward!
We collaborated with Fonds Bijzondere Noden Rotterdam to gift shopping bags to households that have less to spend and could use some Christmas generosity. Join us!

New Collection: Playground
The new collection ‘Playground’ launches September 23rd! New colour combinations and a BRAND NEW BAG: a joyful reminder to free some time and continue to PLAY! The collection also presents 3...
New Collection: Playground
The new collection ‘Playground’ launches September 23rd! New colour combinations and a BRAND NEW BAG: a joyful reminder to free some time and continue to PLAY! The collection also presents 3...

SUSAN BIJL X Koen Taselaar
June 10th! This collaboration is a celebration of prints. When we initiated this particular collection, Koen Taselaar’s work immediately came to mind. We are thrilled to be working with the...
SUSAN BIJL X Koen Taselaar
June 10th! This collaboration is a celebration of prints. When we initiated this particular collection, Koen Taselaar’s work immediately came to mind. We are thrilled to be working with the...

New Collection: PLAY
Save the date: February 25, 10 AM! Play is a complete SUSAN BIJL collection, featuring all bag designs and the raincoat. This year's colours are sporty, fun and uplifting; they...
New Collection: PLAY
Save the date: February 25, 10 AM! Play is a complete SUSAN BIJL collection, featuring all bag designs and the raincoat. This year's colours are sporty, fun and uplifting; they...

SUSAN BIJL X BONNE
It is no surprise that SUSAN BIJL and BONNE SUITS bonded over the many similar characteristics that distinguish our brands—durable, timeless design for everyday use. Bonne and Susan both started...
SUSAN BIJL X BONNE
It is no surprise that SUSAN BIJL and BONNE SUITS bonded over the many similar characteristics that distinguish our brands—durable, timeless design for everyday use. Bonne and Susan both started...