A few years ago, the SUSAN BIJL team was given the book ‘Let My People Go Surfing’, by Patagonia founder Yvon Chouinard. It inspired us in many ways on different levels. Plus, the book introduced us to the philosophy of 1% for the Planet.
How does it work?
1% for the Planet is a global network with thousands of businesses and environmental organisations working together to support people and the planet.
As a member of 1% for the Planet, you commit to donating at least 1% of annual sales directly to environmental organisations. 1% for the Planet certifies every donation to ensure businesses meet that commitment.
The company
In 2002, Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, created the initiative as a way for businesses to hold themselves accountable for their environmental impact. Realising that, as a business, you are responsible for your footprint, they pledged to donate 1% of their annual sales—not profits—to environmental organisations. Since then, they’ve expanded globally and helped thousands of businesses give back.
Our involvement
Aligned with our brand values of giving back, we decided to commit to supporting one organisation rather than switching charities each year. 1% for the Planet has been on our radar for a while, having been specifically drawn to the idea of paying an environmental tax. We’re excited to join the global network of businesses contributing to meaningful causes.
But that’s not all!
In 2022, we started working with Fond Bijzondere Noden Rotterdam (FBNR), a local charity in our city that supports anyone needing urgent financial support. We continue to support FBNR by donating €1 per Wena & Rotte bag sold.
We will keep looking for ways to support our community and beyond, one way or another. Through our clean-up walks and volunteering at the Voedseltuin, we hope to do our part and make a small difference. Needless to say, we are extremely appreciative of all your support!
