What we like

Inside The New Shopping Bag: The Leftover serie...
From time to time we ask users of The New Shoppingbag about their life. In the light of our new ‘Leftover’ collection, a collection entirely made of leftover fabric from...
Inside The New Shopping Bag: The Leftover serie...
From time to time we ask users of The New Shoppingbag about their life. In the light of our new ‘Leftover’ collection, a collection entirely made of leftover fabric from...

Inside The New Shopping Bag: The Leftover serie...
From time to time we ask users of The New Shopping Bag about their life. In the light of our new ‘Leftover’ collection, a collection entirely made of leftover fabric...
Inside The New Shopping Bag: The Leftover serie...
From time to time we ask users of The New Shopping Bag about their life. In the light of our new ‘Leftover’ collection, a collection entirely made of leftover fabric...

Inside The New Shopping Bag: The Leftover serie...
We like to introduce you to Devastator, a brand new fashion brand from Rotterdam, run by our friends Erik Bosman and Arij den Otter. Devastator makes high quality fashion from...
Inside The New Shopping Bag: The Leftover serie...
We like to introduce you to Devastator, a brand new fashion brand from Rotterdam, run by our friends Erik Bosman and Arij den Otter. Devastator makes high quality fashion from...

The Leftover collection, a collection entirely ...
In a further effort to reduce waste in a colourful way, we will launch a new collection entirely made of leftover fabric. The ‘Leftover’ collection unites fabric and colours from...
The Leftover collection, a collection entirely ...
In a further effort to reduce waste in a colourful way, we will launch a new collection entirely made of leftover fabric. The ‘Leftover’ collection unites fabric and colours from...

Feel good hit of the fall !!!
The early zeroes were an exciting time for those of us who found themselves in the leftfield and outsider area of punk and experimental rock. With labels like 31G from...
Feel good hit of the fall !!!
The early zeroes were an exciting time for those of us who found themselves in the leftfield and outsider area of punk and experimental rock. With labels like 31G from...

Inside The New Shopping Bag – Michiel Schuurman
From time to time we ask users of The New Shoppingbag about their life. For this edition we dove into the mind of Amsterdam graphic artist Michiel Schuurman, with whom...
Inside The New Shopping Bag – Michiel Schuurman
From time to time we ask users of The New Shoppingbag about their life. For this edition we dove into the mind of Amsterdam graphic artist Michiel Schuurman, with whom...

SUSAN BIJL teams up with Michiel Schuurman for ...
Titled ‘No Signal’, the series contains new versions of SUSAN BIJL classics The New Shoppingbag (medium and large), The New Pouch (medium) and The Long Strap, that – typically for...
SUSAN BIJL teams up with Michiel Schuurman for ...
Titled ‘No Signal’, the series contains new versions of SUSAN BIJL classics The New Shoppingbag (medium and large), The New Pouch (medium) and The Long Strap, that – typically for...

Inside The New Shopping Bag – Jozefien Debaillie
From time to time we ask users of The New Shoppingbag about their life. For this edition we are very excited to offer you a very open and personal interview...
Inside The New Shopping Bag – Jozefien Debaillie
From time to time we ask users of The New Shoppingbag about their life. For this edition we are very excited to offer you a very open and personal interview...

Margiela, the Hermès years
Orange & White, a new fancy SUSAN BIJL colour combination? No, these are the colours that guide you through the ‘Margiela, the Hermès years’ exposition at Antwerp’s MoMu. The show...
Margiela, the Hermès years
Orange & White, a new fancy SUSAN BIJL colour combination? No, these are the colours that guide you through the ‘Margiela, the Hermès years’ exposition at Antwerp’s MoMu. The show...

Inside The New Shopping Bag – Carlos van Hijfte
From time to time we ask users of The New Shopping Bag about their life. For this edition we went behind the curtains with Carlos van Hijfte. Carlos is not...
Inside The New Shopping Bag – Carlos van Hijfte
From time to time we ask users of The New Shopping Bag about their life. For this edition we went behind the curtains with Carlos van Hijfte. Carlos is not...

Into The Echo Chamber with Mike D
Let’s just start this post with a confession. We are nerds. Total music nerds. Music has been everywhere in our lives for as long as we can remember. Listening to...
Into The Echo Chamber with Mike D
Let’s just start this post with a confession. We are nerds. Total music nerds. Music has been everywhere in our lives for as long as we can remember. Listening to...

Cool to school with our medium backpack
We are over the moon with the launch of the medium edition of The New Foldable Backpack next week. Having three school going kids ourselves we were looking for a...
Cool to school with our medium backpack
We are over the moon with the launch of the medium edition of The New Foldable Backpack next week. Having three school going kids ourselves we were looking for a...

Inside The New Shopping Bag – Yoske Nishiumi (O...
From time to time we ask users of The New Shoppingbag about their life. For this edition we take you to Portugal. What you probably don’t know is that the...
Inside The New Shopping Bag – Yoske Nishiumi (O...
From time to time we ask users of The New Shoppingbag about their life. For this edition we take you to Portugal. What you probably don’t know is that the...

Scope: The New Shoppingbag through Japanese eyes
Surprisingly or not, our home away from home is Japan. Since early in our existence, The New Shoppingbag has been a shooting star in the land of the rising sun....
Scope: The New Shoppingbag through Japanese eyes
Surprisingly or not, our home away from home is Japan. Since early in our existence, The New Shoppingbag has been a shooting star in the land of the rising sun....

The warmth of 20th Century Women
Earlier this year, we did a collaboration with the International Film Festival Rotterdam, releasing a special edition of The New Shoppingbag as part of the official festival merchandise. This was...
The warmth of 20th Century Women
Earlier this year, we did a collaboration with the International Film Festival Rotterdam, releasing a special edition of The New Shoppingbag as part of the official festival merchandise. This was...

Inside The New Shopping Bag – Bertjan Pot
From time to time we ask users of The New Shoppingbag about their life. In the 9th edition it’s our pleasure to go in depth with renowned Rotterdam designer Bertjan...
Inside The New Shopping Bag – Bertjan Pot
From time to time we ask users of The New Shoppingbag about their life. In the 9th edition it’s our pleasure to go in depth with renowned Rotterdam designer Bertjan...

SUSAN BIJL x Bertjan Pot: more colourful than ever
We are very excited to let you know we have teamed up with Bertjan Pot for a special collection. The cooperation has resulted in 6 very colourful specials, which will...
SUSAN BIJL x Bertjan Pot: more colourful than ever
We are very excited to let you know we have teamed up with Bertjan Pot for a special collection. The cooperation has resulted in 6 very colourful specials, which will...

The melancholic appeal of Blonde Redhead
Music is a big deal for us. Those who’ve visited our flagship store in Rotterdam will have had their ears caressed by the tones of our favorite artists or internet...
The melancholic appeal of Blonde Redhead
Music is a big deal for us. Those who’ve visited our flagship store in Rotterdam will have had their ears caressed by the tones of our favorite artists or internet...

Our new Minerals collection pays tribute to nat...
We are very excited to have launched our new collection ‘Minerals’ on February 17th. With the 8 new colours Rhodo, Agaat, Jade, Helio, Git, Calcite, Aqua and Tetra we offer...
Our new Minerals collection pays tribute to nat...
We are very excited to have launched our new collection ‘Minerals’ on February 17th. With the 8 new colours Rhodo, Agaat, Jade, Helio, Git, Calcite, Aqua and Tetra we offer...

Louis C.K., the funny phenomenon
From fatal nut allergies to soldiers lost in war to slavery… If there’s one thing almost all of us seem to agree on, it’s that these are dark times. And...
Louis C.K., the funny phenomenon
From fatal nut allergies to soldiers lost in war to slavery… If there’s one thing almost all of us seem to agree on, it’s that these are dark times. And...

Inside The New Shopping Bag – Janneke Staarink ...
From time to time we ask users of The New Shoppingbag about their life. In the 10th installment we go in depth with Janneke Staarink, Managing Director at the International...
Inside The New Shopping Bag – Janneke Staarink ...
From time to time we ask users of The New Shoppingbag about their life. In the 10th installment we go in depth with Janneke Staarink, Managing Director at the International...

Inside The New Shopping Bag – Experimental Jetset
From time to time we ask users of The New Shopping Bag about their life. In the 9th edition we go in depth with Amsterdam design studio Experimental Jetset, who...
Inside The New Shopping Bag – Experimental Jetset
From time to time we ask users of The New Shopping Bag about their life. In the 9th edition we go in depth with Amsterdam design studio Experimental Jetset, who...

Graanmarkt 13 and its extraordinary vegetable d...
One of the exciting parts of Susan Bijl is that we get to meet and work with inspiring initiatives all over the world. Graanmarkt 13 in Antwerp is one of...
Graanmarkt 13 and its extraordinary vegetable d...
One of the exciting parts of Susan Bijl is that we get to meet and work with inspiring initiatives all over the world. Graanmarkt 13 in Antwerp is one of...

Black & White: collections of bags and songs
Earlier this year we asked our followers on Instagram and Facebook about their ‘all time’ favorite SUSAN BIJL colour combination. We have been making our trademark bags for 16 years...
Black & White: collections of bags and songs
Earlier this year we asked our followers on Instagram and Facebook about their ‘all time’ favorite SUSAN BIJL colour combination. We have been making our trademark bags for 16 years...

Inside The New Shopping Bag – Senne and Jaas Ro...
From time to time we ask a more or lesser-known user of the New Shoppingbag about his or her life. In the 8th episode its two surfing brothers from Texel,...
Inside The New Shopping Bag – Senne and Jaas Ro...
From time to time we ask a more or lesser-known user of the New Shoppingbag about his or her life. In the 8th episode its two surfing brothers from Texel,...

Inside The New Shopping Bag – Lewis Ramos
From time to time we ask a more or lesser-known user of the New Shopping Bag about his or her life.In the 7th episode its talented skateboarder, local-with-Cape-Verdean-roots, frequent visitor...
Inside The New Shopping Bag – Lewis Ramos
From time to time we ask a more or lesser-known user of the New Shopping Bag about his or her life.In the 7th episode its talented skateboarder, local-with-Cape-Verdean-roots, frequent visitor...

We have a winner!
This summer we did a design workshop with kids from our hometown Rotterdam. Today we decided who won the contest of best pattern design for The New Shoppingbag!
We have a winner!
This summer we did a design workshop with kids from our hometown Rotterdam. Today we decided who won the contest of best pattern design for The New Shoppingbag!

Remty Elenga: artist in the Susan Bijl Store
Remty Elenga (Los Angeles, 1987) is a versatile artist. Her work features sculptures, installations, photography and video and was exhibited on several art fairs, Showroom MAMA and at the Rotterdam...
Remty Elenga: artist in the Susan Bijl Store
Remty Elenga (Los Angeles, 1987) is a versatile artist. Her work features sculptures, installations, photography and video and was exhibited on several art fairs, Showroom MAMA and at the Rotterdam...

Inside The New Shopping Bag – Catarina Aimée Da...
Each month we ask a known user of The New Shopping Bag about their experiences with the bag and with some aspects of life in general. In the 6th episode:...
Inside The New Shopping Bag – Catarina Aimée Da...
Each month we ask a known user of The New Shopping Bag about their experiences with the bag and with some aspects of life in general. In the 6th episode:...

Rock, a hairy history
Isn’t hairstyle the color of rock music? The visual tone by which we can instantly and instinctively identify a group’s musical identity or genre? Often even a characteristic asset of...
Rock, a hairy history
Isn’t hairstyle the color of rock music? The visual tone by which we can instantly and instinctively identify a group’s musical identity or genre? Often even a characteristic asset of...

We’re open!
It has been quite the changeful and exciting year for us at SUSAN BIJL. First we presented a new collection of The New Shoppingbag, named Horizons. We’ve talked about that...
We’re open!
It has been quite the changeful and exciting year for us at SUSAN BIJL. First we presented a new collection of The New Shoppingbag, named Horizons. We’ve talked about that...

The unbearable brightness of colour
Marcus Rothkowitz was a painter, born in Russia whom eventually moved to New York City. Just like so many of his (Jewish) peers did for obvious reasons. He went on...
The unbearable brightness of colour
Marcus Rothkowitz was a painter, born in Russia whom eventually moved to New York City. Just like so many of his (Jewish) peers did for obvious reasons. He went on...