We are proud to present The New Tote Bag and the SHIFT collection – a testament to our commitment to improving our products, increasing the use of natural materials, and reducing our environmental impact.
One of the central pillars of the SHIFT collection is the emphasis on creating products that are built to last. We have carefully crafted small yet significant improvements to key items to expand their lifespan and enhance their durability.
These adjustments include a new zipper for The New Backpack, the use of YULEX® natural rubber instead of neoprene, and the introduction of hemp as an alternative for synthetic webbing.
The SHIFT collection is available on our webshop, stores and selected retailers from September 29th, 2023.
The collection
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Practical companion
This bag is designed for so much more than your essentials, making it an ideal companion for work, travel, and of course, everyday use.
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Waterproof
Made of our heavy-duty waterproof fabric, its subtle grandeur offers the perfect balance of comfort and practicality.
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Protection
Available in two sizes, each featuring spacious interiors, an internal zipper compartment, and a dedicated laptop sleeve.
Product improvements
With the future in mind, SHIFT features small improvements to key items to expand their lifespan and durability.
Hemp
Hemp is highly durable and long-lasting; growing and processing hemp has very little harmful environmental impact compared to other natural fibres. It is a renewable fibre that grows extremely quickly and heartily in various climates, requires little water, and can benefit the soil by replenishing vital nutrients.
The hemp straps of The New Tote Bag are a prime example of our commitment to increasing the use of natural materials, aligning slowly but surely with our vision for the brand.
YULEX®
YULEX® is a natural rubber alternative developed in collaboration with Patagonia for their neoprene wetsuits. It replaces the synthetic neoprene we have been using in the past to make laptop pockets and sleeves. YULEX® presents the same qualities as its predecessor: soft, thick and reliable for many years of protection.
Recycled parts & details
A bag has many parts and details, and we are taking significant steps to ensure we make everything from certified recycled materials.
We can now guarantee a recycled TPE coating on our 300D fabric, recycled nylon labels and zippers, and a 100% recycled polyester bottom panel in our medium bum bag. The 70D fabric coating is now also Bluesign® certified, just like the dyeing of our fabrics.
