The event is sold out, but you can still attend the exhibition opening from 20:30 to 22:00—no ticket needed. Or visit our flagship store on May 30th and get your copy of the book signed by Susan!
We are hosting a special evening at Nieuwe Instituut to celebrate the launch of Inside The New Shopping Bag, our 25th-anniversary book. The event will feature an introduction to the book by Laurence Ostyn from nai010 publishers, a talk with creative director Vincent van Duin, brand manager Merel Kemp, Pieter from 75B and photographers Scheltens & Abbenes, and concludes with the exhibition opening in Gallery 1, showcasing works by Scheltens & Abbenes.
Thursday, May 29th 2025
19:00 walk-in
19:30 start book presentation
20:30 opening exhibition & drinks
Get your tickets here. 
Book Inside The New Shopping Bag - SUSAN BIJL
SUSAN BIJL’s The New Shopping Bag has been a street icon for 25 years. What began as a clever response to the plastic problem has evolved into a globally beloved design staple. The distinctive two-coloured bag – marked by the diagonal flash – originated in Rotterdam and has since become an international phenomenon.
Inside The New Shopping Bag tells the brand’s story through the voices of its inspiring community members. Bursting with colour, the story of SUSAN BIJL comes to life, showcasing how people across the globe cherish and care for The New Shopping Bag.
€ 39,95 | nai010 publishers | design: 75B | photography: Jan Bijl | May 2025 | Language: English | 256 p. | paperback
Exhibition All The Parts for SUSAN BIJL by Scheltens & Abbenes
29 May - 20 June - Gallery 1
SUSAN BIJL invited still-life photography duo Scheltens & Abbenes to reveal the thoughtfulness behind their designs—by taking them apart. Over the years, the construction has been refined, often in ways that go unnoticed. Every piece of material is carefully considered, balancing durability, functionality and attention to detail. Patterns are designed to minimise fabric waste.
The All The Parts series for SUSAN BIJL offers a glimpse into the complexity behind minimalistic design and will be on display in Gallery 1 from the book launch onward.
Preview Inside The New Shopping Bag. Photography by Jan Bijl, design by 75B.
