The Flash has been a defining element of our designs since the very beginning. First featured in the prototype of The New Shopping Bag, this upward stripe embodies optimism and momentum. Its clean contrast in colour has become our unmistakable signature.

It represents staying true to our identity without the need or desire to chase trends. Timeless, purposeful design only grows stronger with time. On to the next 25 years!

FLASH will be available from March 7th, 10AM CET.

  • Everything waterproof

    All bags in the Flash collection boast a 10,000 mm waterproof rating, ensuring they withstand rain and remain functional over time. This is a huge improvement for The New Shopping Bag, The New Pouch, and The New Foldable Backpack.

  • In-house designed hardware

    Every hardware element in this collection is designed in-house and crafted from polished stainless steel. This rust-resistant material ensures strength and easy repairability, reflecting our commitment to longevity and thoughtful design.

A more resilient and durable collection than ever.

We’ve also taken meaningful steps towards closed-loop recycling by transitioning to mono-materials for products like The New Bum Bag and The New Backpack. Mixed materials are notoriously difficult to recycle, so this change ensures that our products are better prepared for future recycling innovations. Furthermore, nylon’s superior durability compared to polyester extends the lifespan of each piece, reducing the need to buy new items.

The FLASH collection