SUSAN BIJL X Experimental Jetset


In 2022 SUSAN BIJL collaborated with Experimental Jetset to explore the theme of ecology. The collection emphasises the problem of climate change and our worries as a country below sea level. The Amsterdam-based graphic design collective arrived at “Here Comes the Ocean”, a slogan without an easy message, with a tone that’s as optimistic as it is pessimistic.

There are many ways to address climate change and countless places to look for improvement. As surfers and swimmers, we are drawn to the sea; it is a place we treasure and hate to see destroyed by plastic waste. 

www.jetset.nl
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This is a limited collection: some products of this collection are sold out and won't come back in stock.

Plastic Soup Foundation

10% of the SUSAN BIJL X Experimental Jetset collection revenue was donated to the Plastic Soup Foundation.  

Our collaboration emerged from a wish to give something back. Plastic Soup Foundation (PSF) sparked our interest as an organisation that invests its money into direct action. 'HERE COMES THE OCEAN' emphasises the problem of climate change and our worries as a country below sea level. There are many ways to address climate change and countless places to look for improvement. As surfers and swimmers, we are drawn to the sea; it is a place we treasure and hate to see destroyed by plastic waste. 

PSF is a 'single issue' environmental organisation concerned with stopping plastic pollution at its source. As part of their mission, they call out the industries and Dutch government where they fall short. PSF also focuses on the relationship between plastics and human health. Their recent work in this field includes campaigns on microplastics and the effects on our health caused by plastic waste. Education underlies everything PSF does, as children are the future.

We have advocated accessible alternatives for single-use plastic bags for over 20 years. We see the change it has made so far and will continue our quest with future generations in mind, to end this harmful plastic plague.

www.plasticsoupfoundation.nl

  • Pamphlet about the collaboration, designed by Experimental Jetset.

  • Collection launch party, dec 2022.

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Campaign images by Jan Bijl.