The complete collection is now exclusively available in selected Paul Smith stores and online.
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Paul Smith - edition two, The New Pouch No. 6
After the success of our first collaboration with Paul Smith in 2024, we are revisiting the striped bag with a fresh colour palette for fall 2025. This time, the collection extends beyond The New Shopping Bag and also includes pouches, a laptop sleeve, and The New Trash Bag, now available in two sizes, offering a wider range of striped items. View the complete collection here.
Collection launch
This collection is available from Thursday, September 4th 10 am, in our stores and online at susanbijl.nl. It will also be available through selected Paul Smith stores worldwide and on paulsmith.com. Availability may vary, so check with your local Paul Smith store.
We’re kicking off the launch of this collection with a party at our flagship store on the Nieuwe Binnenweg! Join us on Thursday the 4th, from 16:00 to 20:00, for music, drinks, and the opportunity to get this much-loved collection.
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A selection of the 'edition two' collection.
Paul Smith
Paul Smith was one of the very first stockists of SUSAN BIJL bags, selling them in their London and New York shops more than 20 years ago. They remain a firm favourite amongst Paul Smith staff and customers, appreciated for their durability and stylish design.
Campaign
Edition two of our collaboration with Paul Smith takes us to the south of France, where the coastline is lined with blue-striped parasols. In our campaign by Jan Bijl & Ellie Uyttenbroek, the bag steps in for this iconic scenery, capturing the moment after a long beach day: towels heavy, sand still clinging to your skin, the sun dipping low. A gentle farewell to summer, for now.
